The key differentiator is Communication.

Sure the listing photos, pricing strategy, room staging, and MLS description are paramount, but none of those matter much if communication is nowhere to be found:

If you have a question but don’t feel comfortable asking, I haven’t done my job.

If there’s a detail you don’t understand, and I’m not answering your phone call, I haven’t done my job.

If you feel lost or confused as to what is happening next, I haven’t done my job.

If you feel pressure from me (even in my nonverbals) to make a decision before you’re ready, I haven’t done my job.

If at the end of it all, you aren’t 100% satisfied with my services to you, I haven’t done my job.